Hi. I’m Jim Mitchell. I’ve been blogging here on a variety of topics since 2004.

Based in Huntington Beach, California — a.k.a. “Surf City, U.S.A.” — I started my career as many Mac-using folk do — a design artist.

It all began with a Mac SE/30 and a lot of love for that little machine. It was those early years using PageMaker, Freehand and Photoshop where I learned the importance of keeping a system in tip-top shape.

This opened the door for me to create the simple Mac OS X utility Yasu in 2002, which is short for “Yet another system utility.” In early 2015, I decided to discontinue development of Yasu. If you’re looking to download the latest version that works with your Mac, visit the Yasu site.

Today, I work as a Salesforce.com administrator & developer at Lakeshore Learning Materials.

I started with Lakeshore in 2000 as a product design artist, but soon found my niche as a database administrator after developing a FileMaker Pro solution for managing new product development that quickly grew to company-wide adoption.

When tasked with finding the best CRM for the outside sales team in 2010, I recommended Salesforce.com, which I became the administrator and developer for. After teaching myself the basics, I was hooked, and decided to make it the main focus of my career.

In 2014, I became a Salesforce.com certified administrator. I plan to pursue advanced certifications in the near future.

After I obtained my ADM 201 certification, I was asked to become a Session Leader for the Salesforce.com Communities Certification Study Group. If you’d like to learn more about the group, what we do, and how we do it, visit the official Certification Study Group site.

As for my professional skills, I’m adequately adept in Visualforce, Apex, and SOQL/SOSL. Other experience includes FileMaker Pro, MS SQL, MySQL, HTML, CSS, PHP, JavaScript, and just enough Java to be dangerous to my peers.

I’m married to a really awesome woman that I’d be completely lost without, and I have some pretty neat kids too. In my spare time, I like to write code, play music, and spend time with the family — though not necessarily in that order.

Follow me on Twitter at @jimmitchell.