Hi. I’m Jim Mitchell. I’ve been blogging here on a variety of topics since 2004.
Based in Huntington Beach, California — a.k.a. “Surf City, U.S.A.” — I started my career as many Mac-using folk do — a design artist.
It all began with a Mac SE/30 and a lot of love for that little machine. It was during those early years using PageMaker, Freehand and Photoshop where I learned the importance of keeping a system in tip-top shape.
This opened the door for me to create the simple Mac OS X utility Yasu in 2002, which is short for “Yet another system utility.” In 2015, I decided to discontinue development of Yasu. If you’re looking to download the latest version that works with your Mac OS, visit the Yasu site.
Today, I work as a Sr. Business Systems Analyst at VIZIO, Inc. where I oversee their Salesforce implementations.
I’m a Salesforce certified administrator and developer, with plans to pursue advanced certifications in the near future.
Once I obtained my ADM-201 certification, I was asked to be a Session Leader with the Salesforce.com Communities Certification Study Group. If you’d like to learn more about the group, what we do, and how we do it, visit the official Certification Study Group site.
I’m married to a totally awesome woman that I’d be completely lost without, and I have some pretty neat kids too. In my spare time, I like to write code, play the blues, and spend time with the family — though not necessarily in that order.