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Jim Mitchell

A Little About Me

Hi. I’m Jim Mitchell. I’ve been blogging here on a variety of topics since early 2004.

Based in Huntington Beach, California, a.k.a. “Surf City, USA,” I started my career as a design artist, just like a lot of other Mac-using folk have.

It all began with a Mac SE/30 and a lot of love for that little machine. It was during those early years using PageMaker, Freehand and Photoshop where I learned the importance of keeping a system in tip-top shape.

This led me to create the simple Mac OS X utility Yasu in 2002, which is short for “Yet another system utility.” In 2015, I decided to discontinue development of Yasu. If you’re looking to download the latest version that works with your version of Mac OS, visit the Yasu page.

Today, I work as a Sr. Business Systems Analyst at VIZIO, Inc. where I oversee their Salesforce implementations. Since this is my personal blog, all thoughts and ideas posted here are strictly my own, and in no way reflect those of my employer.

I’m also a Salesforce certified administrator and developer.

I’m proficient in Visualforce, Apex, and SOQL/SOSL. Other experience includes FileMaker Pro, MS SQL, MySQL, HTML, CSS, PHP, JavaScript, and just enough Java to make me dangerous to my peers. I can still get some pretty good results out of Adobe Illustrator & Photoshop too.

I’m married to a totally awesome woman that I’d be completely lost without, and I have some pretty neat kids. In my spare time, I like to write code, spend time with the family, and enjoy anything that gets me outdoors.