Hi. I’m Jim Mitchell. I’ve been blogging here on a variety of topics since 2004.
Based in Huntington Beach, California — a.k.a. “Surf City, U.S.A.” — I started my career as many Mac-using folk do — a design artist.
It all began with a Mac SE/30 and a lot of love for that little machine. It was those early years using PageMaker, Freehand and Photoshop where I learned the importance of keeping a system in tip-top shape.
Today, I work as a Salesforce.com administrator & developer at Lakeshore Learning Materials.
I started with Lakeshore in 2000 as a product design artist, but soon found my niche as a database administrator after developing a solution for managing new product development that quickly grew to company-wide adoption.
When tasked with finding the best CRM for the outside sales team in 2010, I recommended Salesforce.com, which I became the administrator and developer for. After teaching myself the basics, I was hooked on the platform, and decided to make it the main focus of my career.
In 2014, I became a Salesforce.com certified administrator. I plan to pursue advanced certifications in the next year.
I’m married to a really awesome woman that I’d be completely lost without, and I have some pretty great kids too. In my spare time, I like to write code, play music, and spend time with the family — though not necessarily in that order.
Thanks for stopping by.