Jim Mitchell


I’m Jim Mitchell, and I’ve been blogging here since early 2004.

Located in beautiful Huntington Beach, California, a.k.a. “Surf City, USA,” I started my career as a design artist, just like a lot of other Mac-using folk have.

It all began with a Mac SE/30 and a lot of love for that little machine. It was during those early years using PageMaker, Freehand and Photoshop where I learned the importance of keeping a system in tip-top shape.

This led me to create the simple Mac OS X utility Yasu in 2002, which is short for “Yet another system utility.” If you’re looking to download the latest version that works with your Mac OS, visit the Yasu for Mac site.

I’m a Salesforce certified administrator and developer who’s proficient in Visualforce, Apex, and SOQL/SOSL. Other experience includes FileMaker Pro, MS SQL, MySQL, HTML, CSS, PHP, JavaScript, and just enough Java to make me dangerous to my peers. I can still get some decent results out of Adobe Illustrator & Photoshop too.

I currently work as a Sr. Business Systems Analyst with VIZIO, Inc. where I oversee their Salesforce implementations. Since this is my personal blog, all thoughts and ideas posted here are strictly my own and in no way reflect those of my employer.

I’m married to a pretty awesome woman that I’d be completely lost without, and I have some pretty neat kids too. In my spare time, I like to write code, spend time with the family, play blues, and enjoy anything that gets me outdoors.