About

Hey. I’m Jim. 👋🏻

I’ve been blogging here since early 2004.

The site has gone through many style and platform changes since it launched way back then.

In 2014, I “decluttered” all of the irrelevant content, leaving the posts which received the most traffic. I then chose to start over with a focus on writing about living a simpler, more meaningful life. Less but better.

History

Like many Mac users, I got my start on the platform as a design artist back in the early ’90s.

My love affair for all things Apple began with a road-worn Mac SE/30. It was during those early years working with Aldus PageMaker, Macromedia Freehand and Adobe Photoshop that I learned the importance of keeping a computer system in tip-top shape.

This led me to create the simple Mac OS X utility Yasu in 2002, which is short for “Yet another system utility.” Yasu became quite popular in the early 2000s, leading to featured articles in Mac magazines and getting me invitations to speak at user groups. In 2017, I turned the app over to another developer. If you’re looking to download the latest version that works with your macOS, visit the Yasu for Mac site.

Today

Today, I work as the Director of Salesforce Applications for VIZIO, a well-known US-based TV manufacturer owned by Walmart, where I run the team responsible for their Salesforce initiatives (wrangling nerds and herding cats). Since this is my personal site, all thoughts and ideas expressed here are strictly my own and in no way reflect those of my employer.

I’m a Salesforce certified administrator, developer, and consultant. Other nerdy experience includes Microsoft SQL, MySQL, HTML, CSS, PHP, Javascript, and just enough Java to make me dangerous to my peers. I can still get decent results out of Adobe Illustrator & Photoshop when I have to.

I’m fortunate enough to have found and married an extremely patient woman that I’d be completely lost without, and I have some pretty neat adult kids because of it. In my spare time, I like to write code, spend time with friends and family, play music, and enjoy getting outdoors on a hiking trail.

I like hearing from visitors, so if you’d like to ask a question, share some tidbit, or just connect in general, give me a follow on Mastodon, or go old school and send me an email. I’ve stopped doing all other social media, so those are the only ways to get me.

Thanks for dropping by.