Jim Mitchell

About Jim Mitchell

I’m Jim Mitchell, and I’ve been blogging here since early 2004. The site has gone through many stylistic changes since launching it way back then. In 2014, I “decluttered” all of the irrelevant content, leaving just the posts that received the most traffic. Then I chose to start over with a focus on writing about living a simpler, more meaningful life.

Right Now

Currently, I’m located in beautiful Huntington Beach, California, a.k.a. “Surf City, USA,” focusing on the following…

  • Clearing as much from my plate as possible through the end of August. Too many commitments lately has meant too little time for the important things.
  • Developing my donationware app Yasu.
  • Studying to take the Salesforce Advanced Administrator (ADM211) exam.
  • Being healthier. Getting more outdoor exercise, eating less crappy food.
  • Spending as much time as I can with the family.
  • Making time to meditate every day.
  • Posting more to the site.

Aside from my day job, these are my priorities. I say no to everything else.

If you want to get in touch, you can reach me via my contact form.

Like the theme I’ve developed for my site? It’s available for download on Github here.


I started my career as a design artist, much like other Mac users have.

It all started with a Mac SE/30 and a lot of love for that little machine. It was in those early years using PageMaker, Freehand and Photoshop that I learned the importance of keeping a computer system in tip-top shape.

This led me to create the simple Mac OS X utility Yasu in 2002, which is short for “Yet another system utility.” If you’re looking to download the latest version that works with your Mac OS, visit the Yasu for Mac site.


I’m a certified Salesforce certified administrator and developer. Other nerdy experience includes FileMaker Pro, Microsoft SQL, MySQL, HTML, CSS, PHP, Javascript, and just enough Java to make me dangerous to my peers. I can even still get pretty decent results out of Adobe Illustrator & Photoshop when I have to.

I currently work as a Sr. Business Systems Analyst with VIZIO, Inc. where I oversee their Salesforce implementations. Since this is my personal blog, all thoughts and ideas expressed here are strictly my own and in no way reflect those of my employer.

I’m lucky enough to be married to an awesome woman that I’d be completely lost without, and I have some pretty neat kids because of it. In my spare time, I like to write code, spend time with the family, play music, and enjoy anything that gets me outdoors on a hiking trail.

Thanks for taking the time to visit.