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Jim Mitchell

About Jim Mitchell

I’m Jim Mitchell, and I’ve been blogging here since early 2004. Since I started the site, it has gone through many stylistic changes. In 2014, I “decluttered” all of the irrelevant content, leaving just the posts that received the most traffic. Then I chose to start over with a focus on writing about living a simpler, more meaningful life.

Located in beautiful Huntington Beach, California, a.k.a. “Surf City, USA,” I started my career as a design artist, just like a lot of other Mac-using folk have.

It all began with a Mac SE/30 and a lot of love for that little machine. It was during those early years using PageMaker, Freehand and Photoshop where I learned the importance of keeping a system in tip-top shape.

This led me to create the simple Mac OS X utility Yasu in 2002, which is short for “Yet another system utility.” If you’re looking to download the latest version that works with your Mac OS, visit the Yasu for Mac site.

I’m a certified Salesforce certified administrator and developer who’s proficient in Visualforce, Apex, and SOQL/SOSL. Other nerdy experience includes FileMaker Pro, Microsot SQL, MySQL, HTML, CSS, PHP, JavaScript, and just enough Java to make me dangerous to my peers. When I’m forced to, I can still get some pretty decent results out of Adobe Illustrator & Photoshop too.

I currently work as a Sr. Business Systems Analyst with VIZIO, Inc. where I oversee their Salesforce implementations. Since this is my personal blog, all thoughts and ideas expressed here are strictly my own and in no way reflect those of my employer.

I’m lucky enough to be married to an awesome woman that I’d be completely lost without, and I have some pretty neat kids because of it. In my spare time, I like to write code, spend time with the family, play the blues, and enjoy anything that gets me outdoors on a hiking trail.