My name is Jim Mitchell. I’ve been blogging here since early 2004.

The site has gone through many style changes since it launched way back then. In 2014, I “decluttered” all of the irrelevant content, leaving the posts which received the most traffic. I then chose to start over with a focus on writing about living a simpler, more meaningful life. Simple is as simple does.

Right Now

I’m located in beautiful Huntington Beach, California, a.k.a. “Surf City, USA,” focusing on the following…

  • Being healthier. Getting more outdoor exercise, eating less crappy food.
  • Spending as much time as I can with the family.

Aside from my day job, these are my priorities. I say no to just about everything else.


I started my career as a graphic design artist, much like a lot of other Mac users did.

My love for all things Apple began with a road-worn Mac SE/30. It was during those early years using PageMaker, Freehand and Photoshop that I learned the importance of keeping a computer system in tip-top shape.

This eventually led me to create the simple Mac OS X utility Yasu in 2002, which is short for “Yet another system utility.” If you’re looking to download the latest version that works with your macOS, visit the Yasu for Mac site.


I’m a Salesforce certified administrator, developer and consultant, and a certified Scrum Master. Other nerdy experience includes Microsoft SQL, MySQL, HTML, CSS, PHP, Javascript, and just enough Java to make me dangerous to my peers. I can even still get decent results out of Adobe Illustrator & Photoshop when I need to.

I currently work as a Business System Solution Architect at VIZIO, Inc. where I guide their Salesforce initiatives. Since this is my personal site, all thoughts and ideas expressed here are strictly my own and in no way reflect those of my employer.

I’m fortunate enough to have found and married an awesome woman that I’d be completely lost without and I have some pretty neat kids because of it. In my spare time I like to write code, spend time with the family, play music and enjoy anything that gets me outdoors on a hiking trail.

Thanks for taking the time to visit.